ARGs of prominent franchises create an immersive and huge scavenger hunt for fans. Those jars provided clues that attracted gamers to a site called"I love bees" The site sent players to search for clues across the nation to fix the site's puzzles.
After those were solved, the website told the origin story of the game's antagonists leading up to the game's release. This ARG reached nearly 3 million players and helped drive sales for the game to $125 million on its initial day.
No two ARGs are the same, but ARGs based about films, TV shows and games have shared traits.They begin with a mystery where fans are prompted to find clues. They often have multiple fake websites that unlock clues to others.
They also have tons of concealed or coded messages. Films like"10 Cloverfield Lane" hid coordinates in various trailers for the movie. Most importantly, ARGs have scavenger hunts that get fans out in the actual world, looking for hints which were planted in public spaces.
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